Mortgage rates ease after 9-month high
The average 30-year mortgage rate fell to 6.48%, while rates on 15-year mortgages fell to an average of 5.79%. When mortgage rates decline they give homebuyers more purchasing power.
Your own curb appeal can win business
Customers form opinions about agents before the first conversation through websites, social media, open houses and everyday interactions. Agents should focus on presentation, organization and online branding to build trust and credibility.
IRS data shows income migration continues to favor Florida
Florida gained $20.6 billion in adjusted gross income as taxpayers moved from other states, according to new IRS migration data. The shift reflects the continued draw of lower taxes, lifestyle preferences and housing affordability.
Building an agent training program that beats the franchises
New agents need consistent daily, weekly and monthly habits to build lasting real estate careers, and independent brokerages don't need franchise-level resources to help them get there. Success depends on clear systems, steady accountability and practical training that teaches agents how to prospect, build skills and stay motivated.
Florida manufactured home market holds steady as inventory tightens
Florida’s manufactured housing market this year has been defined by steady pricing, strong cash activity, and tightening inventory amid affordability pressures statewide.
Builder confidence rises in May as incentives remain common
Higher mortgage rates and affordability pressures have shaped buyer demand. New data from the National Association of Home Builders showed incentives remained elevated for the 14th straight month.
Manufactured homes gain traction as affordability option
Manufactured housing is drawing renewed attention as buyers search for lower-cost paths to homeownership. For Realtors, the trend creates opportunities to discuss financing differences, land ownership, resale expectations and local zoning as manufactured homes become a larger part of affordability conversations.
Property tax amendment heads to voters
Lawmakers approve a constitutional amendment that seeks to reshape Florida's property tax system. It must be approved by Florida voters during the November general election.
Florida consumer sentiment falls again
Households are showing more caution as inflation, energy costs and borrowing costs pressure budgets, a shift that can slow buyer decisions and put more focus on affordability.